BACHELORS OF SCIENCE IN MEDIA SCIENCES (BS-MDS)


The curriculum of BS-MDS has been designed keeping in view the emerging trend in which media plays an important role in nation building and cultural perseverance. "Media" includes all forms of representational media (oral, written, visual), mass media (print, television, radio, and film), new media (digital multimedia and the Internet), their associated technologies, and the social and cultural institutions that enable them and are defined by them. The program will prepare students for careers not only in media and communication but also in diverse professions and business fields.

The curriculum for the BS-MDS program is in line with Higher Education Commission (HEC) approved curricula.

Following are the objectives of the program:
  • The basic objective of this program is to teach students to make media products that can entertain, inform, and challenge.
  • They explore, develop, and communicate ideas through the development of their skills in the use of media technology.
  • In the process, they use language, symbols, and structures to create meaning. In reflecting on their own and others’ products, students develop their production skills.
  • The department emphasizes creativity, visualization, critical thinking and intellectual risk taking.
  • Undergraduates who accomplished the degree will be qualified to:
  • Students will be able to identify and demonstrate an understanding of the theoretical foundations of media.
  • Students will be able to analyze and critique a variety of media products, case studies and issues.
  • Students will be able to demonstrate an understanding of ethical issues related to the media.
  • Students will be able to plan and prepare an effective communication strategy.
  • Students will demonstrate basic competency in digital multimedia production, including scriptwriting, cinematography, and audio/video editing.
  • Students will be able to analyze media artifacts by considering multiple modes (textual, visual, audio, etc.) and applying accepted critical methodologies.
  • Students will demonstrate basic competency in visual communication, including image creation and manipulation and an understanding of design elements.
  • Duration4.0 Years
    No. of Courses44
    Total Credit Hours138 Cr Hrs

    Program will expire in 6 years from the date of admission.

    Title of the Degree Bachelors of Science in Media Sciences
    Eligibility Criteria For Taking The Ilma University Aptitude test Pakistan Higher Education Board
    All Board of Intermediate of Pakistan with scoring at least 45% marks overall.

    Cambridge International Examinations (O & A Levels):
    O Level
    • Pakistan Based Examinations: Eight subjects, including Compulsory English, Mathematics, Urdu, Islamiyat, Pakistan Studies and three science electives with average B grade. Three science electives must be Physics, Chemistry and Biology or Computer Science

    • Overseas Based Examinations: Five subjects, including English, Mathematics and three science electives, with average B grade. Three science electives must be Physics, Chemistry and Biology or Computer Science

    A Level
    • Three principal subjects, i.e. Physics, Mathematics and Chemistry, with average C grade.

    Matriculation/Intermediate Examinations:
    • SSC/Matriculation with at least 45% marks overall.
    • HSSC/Intermediate with scoring at least 45% marks overall.

    Code Course Credit Hours
    First Semester

    EGL113

    English Writing Skills

    3(3+0)

    FP201

    Introduction to TVC & Filmmaking

    3(3+0)

    LNG111

    Foreign Language I

    3(3+0)

    MDS102

    Drawing Perspective

    3(3+0)

    MDS113

    Introduction to Media Softwares IMS

    3(2+1)

    MDS116

    Introduction to Theatre

    3(3+0)

    Second Semester

    FP112

    History of Cinema & TV

    3(3+0)

    HUM203

    Sociology

    3(3+0)

    MDS104

    Typography & Color Theory

    3(3+0)

    MDS112

    Principles of Design

    3(3+0)

    MKT201

    Principles of Marketing

    3(3+0)

    Third Semester

    FP202

    Camera Lightning and Technique

    3(3+0)

    MDS114

    Introduction to Art

    3(3+0)

    MDS210

    Advanced Drawing

    3(3+0)

    MDS211

    Digital Image Manipulation

    3(2+1)

    MDS215

    Script Writing & Screenplay

    3(3+0)

    Fourth Semester

    FP311

    Art Direction

    3(3+0)

    HUM204

    Psychology

    3(3+0)

    IR301

    International Relations

    3(3+0)

    MDS213

    Copy Writing

    3(3+0)

    MDS216

    Concept & Storyboarding

    3(3+0)

    FP403

    Sound Design

    3(2+1)

    Fifth Semester

    FP416

    Framing and Lighting

    3(3+0)

    MDS311

    Audio & Video Techniques

    3(2+1)

    MKT401

    Marketing Management

    3(3+0)

    MKT404

    Consumer Behavior

    3(3+0)

    ELC2

    Elective II

    3(3+0)

    MDS498

    Final Year Project (Project Proposal)

    3(3+0)

    Sixth Semester

    FP417

    Film and Drama Acting

    3(3+0)

    MDS214

    Photography

    3(3+0)

    MDS312

    Digital Illustration

    3(2+1)

    MDS313

    Creative Development & Activity

    3(3+0)

    MDS414

    Event Management & Public Relation

    3(3+0)

    MDS499

    Final Year Project (Project Implementation)

    3(3+0)

    Seventh Semester

    EGL502

    Organization Ethics and Advanced Communication

    3(3+0)

    FP404

    Short Film Making

    3(2+1)

    MDS413

    World and Urdu Literature

    3(3+0)

    MGT412

    Entrepreneurship

    3(3+0)

    MKT414

    Media Planning & Management

    3(3+0)

    Eighth Semester

    ELC1

    Elective I

    3(3+0)

    FP412

    Direction

    3(2+1)

    FP413

    Drama and Film Design

    3(3+0)

    FP415

    Production Design

    3(2+1)

    FP419

    Hollywood Techniques of Filmmaking

    3(3+0)