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What to Do?

The Competition requires video shoots by the influencer that will start from Mazar-e-Quaid where Influencer / YouTuber Vlogger will cover the history of Karachi in day and night modes and take the viewers to different heritage and landmarks of the city showing the hustle & bustle, markets, buildings, malls, seaside, schools, colleges & other prime marks. The influencer / YouTuber Vlogger will then take the viewers to the Korangi Creek Area and show the industrial, residential and educational areas followed by external and internal coverage of ILMA University

How to Register?

  • The Influencer / YouTube Vlogger will register for the Competition through Google Form , which can be accessed by clicking the Tab Register Now; - influencer must follow all Instagram pages of ILMA University which include

    • A. @vlogkarachi
    B. @ILMAuniversity
    C. @WeareILMA

  • ILMA University will send Registration confirmation emails to all shortlisted Influencers / YouTube Vloggers which will make them eligible for participation in the Competition;
  • Last Date to Register is 19th Oct 2022;

    • Rules & Regulations

  • Influencer / YouTube Vlogger must have minimum 5k followers on his / her account to compete in this competition;
  • Influencer / YouTube Vlogger will submit schedule for the shoot at ILMA University on or before 25th Oct 2022 for approval;
  • Influencer / YouTube Vlogger will post his/her work in parts on daily basis on his personal Insta account and will grab the audience through likes, subscription and comments which will give extra score at the final Competition;
  • The shooting at Ilma shall be done during the shoot week from 25th Octtill 29th Oct 2022;
  • The Competition is open for students of Intermediate / A levels only (currently appearing in examinations 2022 or result awaited 2022);
  • The Influencers / YouTube Vloggers will present their final content/video of 10 minutes on the Competition Day on 5th Nov 2022;
  • All Vlogs shall be the copyright of ILMA University;

    • Evaluation Criteria & Scoring Weightage

  • The Evaluation Criteria will be as under:

    • Criteria Description Weight
    Relevance to the Theme The work readily explains the theme of the Competition 50%
    Originality and Creativity The work must be original and creative; the videographer has artistically woven his interpretation of the given theme in the video 35%
    Technical Quality Adherence to the technical requirements and contain creatively and correctly used elements (i.e. text, illustrations, etc.) 10%
    Audience Impact Measure of audience impression on the video. Like and Views to the vlog on ILMA Youtube 5%

    Relevance to the Theme

    50%

    Originality and Creativity

    35%

    Technical Quality

    10%

    Audience Impact

    5%